Agency News
KIT Global Supports India’s Digital Personal Data Protection Act with Innovative First-Party Data Solutions
Gurugram, India – 25 September 2024 – As the Digital Personal Data Protection (DPDP) Act of 2023 reshapes India’s data landscape, KIT Global is helping businesses adapt to new regulations by focusing on building first-party data strategies that align with privacy-first principles. The company supports Indian businesses in complying with stricter data laws while optimizing their digital marketing efforts to stay competitive.
The DPDP Act enforces stringent data privacy rules, placing limits on the use of third-party data for targeted marketing. As businesses grapple with these changes, KIT Global is stepping forward with innovative first-party data solutions through its KIT Global platform that ensure compliance and enhance customer relationships through personalized, transparent, and secure digital experiences.
Transforming Compliance Challenges into Opportunities
“The DPDP Act is a significant shift for Indian businesses, especially those reliant on third-party data for digital marketing. This regulatory change offers an opportunity for companies to build deeper, trust-based customer relationships by prioritizing first-party data collection,” says Rahul Khurana, Country Manager of KIT Global India.
KIT Global’s expertise in first-party data solutions allows businesses to move away from outdated third-party data reliance. The recently launched KIT Global Platform empowers companies to leverage customer data, ensuring greater control over privacy, while delivering tailored digital marketing that drives higher return on investment (ROI).
Innovative First-Party Data Strategies for Indian Businesses
First-party data solutions offer businesses a way to comply with the DPDP Act while optimizing their marketing performance. By building transparent, privacy-compliant customer data platforms, businesses can achieve:
- Improved customer insights
- Enhanced marketing personalization and customer loyalty
- Greater ROI and reduced costs associated with data acquisition
KIT Global has already implemented successful marketing strategies using first-party data for leading brands across India’s e-commerce, banking, and other sectors.
The Rise of First-Party Data: Global and Local Trends
Brands using first-party data for marketing see a 2x increase in revenue growth and a 1.5x increase in cost savings compared to companies still dependent on third-party data.
In India, the stakes are even higher as businesses are compelled to adapt to new data regulations. The digital advertising market in India is expected to reach ₹50,000 crore ($6 billion) by 2025, but the DPDP Act will force an estimated 50-60% of businesses to overhaul their data collection practices to remain competitive.
Impact on India’s Marketing Landscape
Ensuring organized and accurate data is essential for businesses, as many brands struggle with inconsistencies and missing information in their CRM systems. This underscores the need for a strong data foundation to effectively utilize first-party data. KIT Global addresses this challenge by offering a comprehensive Customer Data Platform, allowing clients to securely share their business data.
KIT Global’s solutions are not only addressing compliance but also transforming the Indian marketing landscape. With 53% of Indian consumers expressing concern over their data privacy, businesses that adopt first-party data strategies will have a competitive edge by gaining trust through transparent, customer-centric marketing approaches.
ABOUT KIT GLOBAL
KIT Global operates globally with strategic centers in Europe, Asia, and Latin America. KIT Global’s Two-Sided Marketing Platform provides companies with access to a wide range of performance marketing tools and audience engagement without additional costs. The platform serves as a catalyst for cross-industry best practices and offers tailored solutions to specific marketing challenges, accommodating budgets and strategies at every level. With a diverse portfolio of over 34 marketing products, KIT Global’s platform demonstrates its commitment to expanding product offerings, ensuring that companies across all industries can access the solutions they need. Connect with KIT Global by visiting https://kitglobal.in.
KIT Global Media Contact
Name – Asher U’ren
Email – a.uren@kit.global
Phone – +60 166 069 57
Website: https://kitglobal.in/
KIT Global Platform – https://kitglobal.in/platform/
Agency News
Day 3 of ‘Kaveri Meets Ganga’: A spellbinding evening of cultural heritage and artistic brilliance
New Delhi, 5th November 2024 – The Ministry of Culture’s Amrit Parampara series continued its captivating journey on the third day of the ‘Kaveri Meets Ganga’ festival. Held at Kartavya Path and CCRT Dwarka in Delhi,the event offered a powerful celebration of India’s cultural diversity, highlighting traditional and folk arts in the spirit of Ek Bharat Shreshtha Bharat. Sh. Gajendra Singh Shekhawat, Minister of Culture and Tourism, graced the event with his presence at Kartavya Path. At CCRT, Sh. Suresh Gopi, Minister of State for Tourism & Petroleum and Natural Gas, honored the gathering with his esteemed presence. Audiences were treated to mesmerizing performances that brought alive the essence of unity in diversity.
This festival series, jointly organized by the Ministry’s autonomous institutions—Sangeet NatakAkademi, Kalakshetra, and CCRT—brings together the best of South Indian music and dance to North India, while also celebrating artistic traditions from the North. The ‘Kaveri Meets Ganga’ program, held from 2nd to 5th November 2024, draws inspiration from Chennai’s reveredMargazhiFestival,reflecting the diversity of Indian culture through a tribute to its traditional and folk arts.
The Ministry of Culture is honored to present this series with a focus on reviving traditional art forms, particularly those that are fading. Through the innovative use of immersive technology and modern presentation, Amrit Parampara seeks to create memorable experiences that celebrate India’s artistic heritage and embody Sardar Patel’s vision of unity in diversity. The two-year commemoration of Sardar Patel’s 150th birth anniversary adds a layer of national pride to the celebrations, connecting his legacy with the festival’s message of unity.
The third day of the festival continued the celebration with a remarkable lineup of performances, each one a testament to the richness of India’s cultural traditions.
At Kartavya Path, the evening began at 5:30 pm with a dynamic Panchavadyam performance, embodying the vibrant musical traditions of Kerala. This was followed by an entrancing Hindustani flute performance by Rakesh Chaurasia from Maharashtra at 6:00 pm, whose melodies evoked the deep cultural roots of the art form. The rhythm of the evening grew with a stirring violin recital by Kumaresh Rajagopalan from Karnataka at 7:00 pm, whose performance captivated the audience with its emotional depth and technical finesse. The evening concluded with an enchanting Kathak dance performance by Kathak Kendra and the traditional Dance Ensemble from Team Soch (Delhi) at 8:00 pm, which seamlessly blended grace and storytelling, leaving a lasting impression on all attendees.
Simultaneously, at CCRT Dwarka, the evening commenced at 6:00 pm with a soulful vocal performance by Sudha Raghuraman from Delhi, who brought the audience into a tranquil and reflective space with her mastery of Indian traditional music. This was followed at 7:00 pm by a spellbinding Hindustani vocal recital by JayateerthMevundifrom Karnataka, whose powerful voice resonated with the rich heritage of Hindustani classical music. The performances at CCRT culminated with a vibrant folk presentation by PerumanoorNerarivu from Kerala at 7:30 pm, infusing the atmosphere with the irresistible energy of Kerala’s folk traditions.
Amrit Parampara continues to provide audiences from Delhi with a unique opportunity to immerse themselves in India’s diverse cultural landscape. By bringing together artists from across the country, the festival creates an environment of unity and mutual appreciation for India’s traditional arts. As the ‘Kaveri Meets Ganga’ festival will continue on its fourth and final day tomorrow, promising yet another enchanting evening of India’s artistic traditions, the audience can look forward to another unforgettable journey. Stay tuned for more updates.
Agency News
Master filmmaker Subhash Ghai honours Ace Hollywood Producer Ashok Amritraj with IIFTC Global Indian Cinema Icon Award
Mumbai, November 05, 2024—The 11th edition of the prestigious IIFTC Awards, Asia’s largest film tourism event, took place in Mumbai. Filmmakers and actors were honoured for their exceptional contributions to promoting global tourism through cinema. The awards continued the tradition of celebrating cinematic excellence that not only entertains audiences but also inspires them to explore new destinations and cultures. Harshad Bhagwat, Promoter of the IIFTC Awards, highlighted the importance of the event, saying “Cinema has the power to transcend borders, not only by telling stories but also by showcasing the beauty and culture of various destinations worldwide. Through their films, our awardees have turned the spotlight on these locations, creating a deep impact on global tourism. The 11th IIFTC Awards continue our mission to honour those who have significantly contributed to film tourism, making cinema a bridge between cultures and landscapes.”
Commenting on the occasion Subhash Ghai said “It is an honour to celebrate a visionary like Ashok Amritraj, whose contributions to global cinema have been instrumental in uniting audiences across cultures. Through his dedication and artistry, he has shown how powerful storytelling can transcend borders and inspire us all.” Upon receiving the award Ashok Amritraj mentioned “I am deeply grateful to receive this prestigious recognition from IIFTC and to stand among such extraordinary filmmakers who champion storytelling as a bridge between cultures. Cinema has an unparalleled ability to bring diverse destinations and experiences to audiences around the world, sparking curiosity and connection.”
These quotes highlight the collaborative spirit of cinema and tourism, honouring Ashok Amritraj’s global influence while celebrating the shared vision of IIFTC and its mission.
The International Indian Film Tourism Conclave (IIFTC) was held from October 23rd to 25th. It will bring together filmmakers and international tourism boards to foster collaboration between the two industries. Over 50 companies from more than 20 countries, including Azerbaijan, South Africa, the USA, Spain, and many more, participated, further solidifying the event’s standing as the leading platform for promoting film tourism.
This year’s awardees included prominent names from Indian cinema, recognised for their work in showcasing breathtaking destinations on the big screen:
1. IIFTC Tourism Impact Award for Cinematic Excellence – Web Series to ‘The Freelancer’ by Friday Storytellers
2. IIFTC Tourism Impact Award for Cinematic Excellence – Films
a. Tu Jhoothi Main Makkaar (Hindi) Luv Films, T-Series
b. Pathan (Hindi) by Yash Raj Films
c. WaltairVeerayya (Telugu) by Mythri Movie Makers
d. Baanadariyalli (Kannada) by Sri Vaare Talkies
e. Made in Caravan (Malayalam) by Badusha Productions
f. Spy (Telugu) by ED Entertainments
g. Kranti (Kannada) by Media House Studio
h. Chandramukhi 2 (Tamil) by Lyca Productions
i. AaroEkPrithibi (Bengali) by Eskay Movies
j. Ayisha (Malayalam) by Cross Border Cinema
k. Victoria – EkRahasya (Marathi) by Anand Pandit Motion Pictures
3. IIFTC Film Tourism Award for Outstanding Location – Azerbaijan
4. IIFTC Tourism Impact Award for Cultural Integration to Leo (Tamil) by Seven Screen Studio
5. IIFTC Special Awards
a. Outstanding Contribution (Hindi): Shoojit Sircar
b. Global Indian Cinematic Icon: Ashok Amritraj
The 11th IIFTC Awards once again celebrated the unique synergy between cinema and tourism, honouring filmmakers whose work has significantly influenced global travel through the art of storytelling.
Agency News
Fast-Tracking Digital Transformation in Incentive Management with Incentivate
Introduction: The Urgency for Digital Transformation in Incentive Management
Digital transformation has become essential for organizations striving to stay competitive. From streamlining workflows to making data-driven decisions, digital transformation can help companies maximize productivity and meet ever-evolving market demands. In sales incentive management, this transformation is critical as businesses look for ways to improve efficiency, reduce errors, and maintain compliance. Incentivate is leading this shift, offering an automated solution designed to revolutionize the way organizations manage and process incentives.
Challenges in Traditional Incentive Management
Traditional incentive management processes are often manual, labor-intensive, and prone to human error. These methods require hours of data entry, calculations, and cross-checking, which can lead to inefficiencies and mistakes. In addition to being slow and cumbersome, manual incentive management can create several serious challenges for companies.
One of the major issues is compliance. Many organizations struggle with ensuring their incentive processes are transparent, traceable, and compliant with regulations. Manual processes increase the risk of non-compliance, which can have severe financial and reputational consequences. Errors in calculations or incomplete documentation can lead to audit risks, making the organization vulnerable to penalties and scrutiny from regulators.
Compliance and Audit Risks
For companies in regulated industries like finance, compliance is critical. An error or oversight in incentive management can quickly become an audit risk. Regulators expect companies to maintain accurate records of all incentive calculations, allocations, and payments. Failure to meet these standards can expose companies to penalties, fines, and even legal action.
Recent cases have shown that regulators are taking compliance seriously. For instance, the Reserve Bank of India (RBI) recently imposed fines and suspensions on companies that failed to accurately report their statutory compliances, citing issues with transparency and documentation. Internationally as well, financial firms are coming under serious scrutiny for bonus and sales compensation payments. Companies must ensure their systems are reliable, transparent, and auditable to avoid such risks.
How Incentivate Supports Digital Transformation Goals
Incentivate is a powerful solution that helps companies overcome these challenges by digitizing and automating the entire incentive management process. With Incentivate, organizations can achieve the key goals of digital transformation: increased efficiency, reduced errors, and improved transparency.
Automation of Routine Processes
Incentivate automates many of the repetitive tasks involved in incentive management, such as data entry, calculations, and reporting. This reduces the burden on employees, allowing them to focus on higher-value tasks. Automation also minimizes the risk of human error, leading to more accurate and reliable outcomes.
Integration with Existing Systems
One of the major hurdles in digital transformation is integrating new solutions with existing systems. Incentivate is designed to work seamlessly with other enterprise tools, such as CRM, payroll, and ERP systems. This compatibility allows organizations to streamline their workflows and access data from various sources without duplication or manual intervention.
Real-Time Analytics and Reporting
Data-driven decision-making is a key aspect of digital transformation. Incentivate offers powerful analytics and reporting tools that provide real-time insights into incentive performance. This allows managers to make informed decisions quickly, adapting their strategies as needed to meet organizational goals.
Compliance and Security
Given the regulatory environment, Incentivate places a strong emphasis on compliance and security. The platform ensures all processes are documented and easily auditable, reducing the risk of regulatory issues. Incentivate’s security features protect sensitive data, ensuring the organization meets data privacy and protection standards.
The Competitive Edge: Fast Implementations and Minimal Downtime
One of Incentivate’s unique advantages is its quick implementation process. Unlike traditional systems that may take months to roll out, Incentivate can be implemented rapidly, with minimal disruption to business operations. This ensures that organizations can start seeing the benefits of digital transformation almost immediately.
Incentivate’s implementation process is streamlined and efficient, allowing companies to go live within a matter of weeks. The platform is highly configurable, enabling organizations to customize it according to their specific needs. Incentivate’s team provides hands-on support throughout the setup process, ensuring a smooth transition.
This fast implementation, combined with the platform’s intuitive design, minimizes downtime and allows employees to adapt quickly to the new system. By reducing the time and effort required for onboarding, Incentivate makes digital transformation accessible and achievable for organizations of all sizes.
The Road Ahead: How Incentivate is Innovating for the Future
Incentivate is committed to continuous improvement and innovation. The platform’s development team is always working on new features and enhancements to meet the changing needs of the industry. Future updates will focus on advanced AI-driven analytics, which will enable predictive insights and proactive decision-making.
In addition to AI, Incentivate plans to increase the platform’s configurability, giving organizations even greater control over their incentive processes. By staying ahead of industry trends and responding to client feedback, Incentivate aims to remain at the forefront of incentive management solutions.
Conclusion: Partnering for a Seamless Digital Transformation Journey
Incentivate is more than just an incentive management platform; it’s a partner in digital transformation. By automating processes, integrating with existing systems, and ensuring compliance, Incentivate helps organizations achieve their transformation goals with ease. As companies continue to navigate the challenges of a digital-first world, Incentivate is there to support them every step of the way.
For companies seeking a reliable, efficient solution to manage their incentives, Incentivate offers a clear path forward.
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