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Kalpraag: The Brand Redefining Indian Menswear with Accessible Luxury

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Delhi, India, October 25, 2024:Kalpraag, a relatively new player in the Indian ethnic wear market, has announced ambitious plans to open stores across India. The brand, which made its debut in 2022, has quickly gained attention for its creative approach to predominantly men’s ethnic wear.

This Delhi brand, a brainchild of the well-established Shripal Rakesh Kumar Jain company, brings together decades of fabric manufacturing expertise with a fresh artistic vision. The parent company has been a staple of the textile industry since 1965, providing a solid foundation for this new venture.

Mayank Jain, who joined the family business in 2003 and currently manages Kalpraag, shared his vision for the brand’s expansion. “We want to make Kalpraag a household name across India. We believe there’s a real need for high-quality, affordable luxury in the ethnic wear segment, and we’re positioning ourselves to meet that demand,” he stated.

The brand’s direct-to-consumer model is what differentiates it, as it removes middlemen while passing on benefits to clients. This approach allows Kalpraag to offer made-to-measure garments at reasonable prices, typically under Rs 20,000. “By controlling the entire process from manufacturing to retail, we are able to ensure quality while keeping prices accessible,” Mayank explained.

Kalpraag’s product range focuses primarily on men’s ethnic wear, including kurta pyjama sets and bundi sets. However, the brand also caters to women, offering a variety of garments. This brand stands out as it uses pure fabrics and incorporates artistic elements into its designs.

The brand launched the Naayab collection, which features Patiala and Jodhpuri sets. It features motifs from Pan-India, such as elephants, jungle scenes of Sundarban, and Kashmiri-inspired designs. “Each garment tells a story,” Mayank shared. 

As part of its expansion strategy, Kalpraag has already opened a new store in South Delhi. This move signals the beginning of what the company hopes will be a significant retail presence across the country. “The response to our South Delhi store has been overwhelming,” Mayank noted. “It’s clear that there’s a demand for our offerings, and we’re excited to bring Kalpraag to more cities.”

The need for Kalpraag stores across India stems from a growing desire among consumers to buy high-quality ethnic wear at a reasonable rate. As more Indians seek garments that blend tradition with contemporary aesthetics, Kalpraag’s offerings seem well-positioned to fill this niche.

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In the ever-evolving landscape of Indian fashion, a new name is quickly gaining momentum—Kalpraag, a brand that has managed to carve out its niche within just two years of its inception. Combining artistic vision with decades of textile expertise, this Delhi-based brand, led by third-generation entrepreneur Mayank Jain, is on a mission to make luxury ethnic wear accessible, and its ambitious plans for expansion are just getting started.

Founded in 2022, Kalpraag is the latest venture from the well-established Shripal Rakesh Kumar Jain company, a giant in India’s textile industry since 1965. Rooted in nearly six decades of fabric manufacturing excellence, Kalpraag merges heritage craftsmanship with an innovative, artistic approach. “Our brand is built on the strong foundation of my family’s legacy, but we’ve reimagined ethnic wear for the modern consumer,” shares Mayank Jain. Having joined the family business in 2003, Mayank brings a wealth of experience and a fresh, creative perspective to this new chapter.

Kalpraag’s success story is one of thoughtful strategy and purposeful growth. Unlike many brands that cater to a limited segment, Kalpraag has embraced a direct-to-consumer model, cutting out intermediaries and passing on the benefits directly to its clients. This approach ensures that customers receive premium, made-to-measure garments at prices that defy traditional luxury norms. “By overseeing the entire process—from fabric production to retail—we guarantee quality while keeping our price point accessible,” explains Mayank, with most pieces priced under ₹20,000.

The brand has made a strong mark in the men’s ethnic wear category, offering meticulously crafted kurta pyjama sets and bundis, but its appeal extends beyond that. With their recent Naayab collection, Kalpraag showcased an expansive range of Patiala and Jodhpuri sets, distinguished by their intricate, hand-embroidered designs. Motifs inspired by India’s cultural tapestry—majestic elephants, lush jungle scenes from Sundarban, and the fine artistry of Kashmir—come together to create garments that are not just stylish but meaningful. “Each design tells a story,” Mayank reflects. “We are not just selling clothes; we are curating an experience, a piece of India’s heritage in every thread.”

This commitment to storytelling and craftsmanship has resonated deeply with consumers, and the demand for Kalpraag’s offerings is growing rapidly. The brand recently celebrated the opening of its flagship store in South Delhi, marking the first step in its nationwide expansion. “The response has been overwhelming,” Mayank notes. “Our vision is to make Kalpraag a household name, and the success of our Delhi store shows that the market is ready for what we have to offer.”

Looking ahead, Kalpraag is set to bring its blend of luxury and affordability to key cities across India. The brand’s philosophy—bridging tradition with contemporary design, without compromising on quality or price—aligns with the growing desires of today’s Indian consumer. In a world where fashion is increasingly about meaningful choices, Kalpraag is filling a gap that few others have tapped into. “Our consumers are more informed, more discerning,” says Mayank. “They want something rare, something untapped. And that’s where Kalpraag shines.”

With its ambitious plans for expansion and its unwavering commitment to craftsmanship, Kalpraag is not just shaping the future of ethnic wear—it’s redefining what luxury means for the modern Indian wardrobe.

Tags: Kalpraag DelhiBrand PanIndiaExpansion MayankJain EthnicWearForMen IndianEthnicWear Naayab SouthDelhi MakeInIndia 

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Day 3 of ‘Kaveri Meets Ganga’: A spellbinding evening of cultural heritage and artistic brilliance

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New Delhi, 5th November 2024 – The Ministry of Culture’s Amrit Parampara series continued its captivating journey on the third day of the ‘Kaveri Meets Ganga’ festival. Held at Kartavya Path and CCRT Dwarka in Delhi,the event offered a powerful celebration of India’s cultural diversity, highlighting traditional and folk arts in the spirit of Ek Bharat Shreshtha Bharat. Sh. Gajendra Singh Shekhawat, Minister of Culture and Tourism, graced the event with his presence at Kartavya Path. At CCRT, Sh. Suresh Gopi, Minister of State for Tourism & Petroleum and Natural Gas, honored the gathering with his esteemed presence. Audiences were treated to mesmerizing performances that brought alive the essence of unity in diversity.

This festival series, jointly organized by the Ministry’s autonomous institutions—Sangeet NatakAkademi, Kalakshetra, and CCRT—brings together the best of South Indian music and dance to North India, while also celebrating artistic traditions from the North. The ‘Kaveri Meets Ganga’ program, held from 2nd to 5th November 2024, draws inspiration from Chennai’s reveredMargazhiFestival,reflecting the diversity of Indian culture through a tribute to its traditional and folk arts.

The Ministry of Culture is honored to present this series with a focus on reviving traditional art forms, particularly those that are fading. Through the innovative use of immersive technology and modern presentation, Amrit Parampara seeks to create memorable experiences that celebrate India’s artistic heritage and embody Sardar Patel’s vision of unity in diversity. The two-year commemoration of Sardar Patel’s 150th birth anniversary adds a layer of national pride to the celebrations, connecting his legacy with the festival’s message of unity.

The third day of the festival continued the celebration with a remarkable lineup of performances, each one a testament to the richness of India’s cultural traditions.

 

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At Kartavya Path, the evening began at 5:30 pm with a dynamic Panchavadyam performance, embodying the vibrant musical traditions of Kerala. This was followed by an entrancing Hindustani flute performance by Rakesh Chaurasia from Maharashtra at 6:00 pm, whose melodies evoked the deep cultural roots of the art form. The rhythm of the evening grew with a stirring violin recital by Kumaresh Rajagopalan from Karnataka at 7:00 pm, whose performance captivated the audience with its emotional depth and technical finesse. The evening concluded with an enchanting Kathak dance performance by Kathak Kendra and the traditional Dance Ensemble from Team Soch (Delhi) at 8:00 pm, which seamlessly blended grace and storytelling, leaving a lasting impression on all attendees.

Simultaneously, at CCRT Dwarka, the evening commenced at 6:00 pm with a soulful vocal performance by Sudha Raghuraman from Delhi, who brought the audience into a tranquil and reflective space with her mastery of Indian traditional music. This was followed at 7:00 pm by a spellbinding Hindustani vocal recital by JayateerthMevundifrom Karnataka, whose powerful voice resonated with the rich heritage of Hindustani classical music. The performances at CCRT culminated with a vibrant folk presentation by PerumanoorNerarivu from Kerala at 7:30 pm, infusing the atmosphere with the irresistible energy of Kerala’s folk traditions.

Amrit Parampara continues to provide audiences from Delhi with a unique opportunity to immerse themselves in India’s diverse cultural landscape. By bringing together artists from across the country, the festival creates an environment of unity and mutual appreciation for India’s traditional arts. As the ‘Kaveri Meets Ganga’ festival will continue on its fourth and final day tomorrow, promising yet another enchanting evening of India’s artistic traditions, the audience can look forward to another unforgettable journey. Stay tuned for more updates.

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Master filmmaker Subhash Ghai honours Ace Hollywood Producer Ashok Amritraj with IIFTC Global Indian Cinema Icon Award

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Mumbai, November 05, 2024—The 11th edition of the prestigious IIFTC Awards, Asia’s largest film tourism event, took place in Mumbai. Filmmakers and actors were honoured for their exceptional contributions to promoting global tourism through cinema. The awards continued the tradition of celebrating cinematic excellence that not only entertains audiences but also inspires them to explore new destinations and cultures. Harshad Bhagwat, Promoter of the IIFTC Awards, highlighted the importance of the event, saying “Cinema has the power to transcend borders, not only by telling stories but also by showcasing the beauty and culture of various destinations worldwide. Through their films, our awardees have turned the spotlight on these locations, creating a deep impact on global tourism. The 11th IIFTC Awards continue our mission to honour those who have significantly contributed to film tourism, making cinema a bridge between cultures and landscapes.”

Commenting on the occasion Subhash Ghai said “It is an honour to celebrate a visionary like Ashok Amritraj, whose contributions to global cinema have been instrumental in uniting audiences across cultures. Through his dedication and artistry, he has shown how powerful storytelling can transcend borders and inspire us all.” Upon receiving the award Ashok Amritraj mentioned “I am deeply grateful to receive this prestigious recognition from IIFTC and to stand among such extraordinary filmmakers who champion storytelling as a bridge between cultures. Cinema has an unparalleled ability to bring diverse destinations and experiences to audiences around the world, sparking curiosity and connection.”

These quotes highlight the collaborative spirit of cinema and tourism, honouring Ashok Amritraj’s global influence while celebrating the shared vision of IIFTC and its mission.

The International Indian Film Tourism Conclave (IIFTC) was held from October 23rd to 25th. It will bring together filmmakers and international tourism boards to foster collaboration between the two industries. Over 50 companies from more than 20 countries, including Azerbaijan, South Africa, the USA, Spain, and many more, participated, further solidifying the event’s standing as the leading platform for promoting film tourism.

This year’s awardees included prominent names from Indian cinema, recognised for their work in showcasing breathtaking destinations on the big screen:

1.            IIFTC Tourism Impact Award for Cinematic Excellence – Web Series to ‘The Freelancer’ by Friday Storytellers

2.            IIFTC Tourism Impact Award for Cinematic Excellence – Films

a.            Tu Jhoothi Main Makkaar (Hindi) Luv Films, T-Series

b.            Pathan (Hindi) by Yash Raj Films

c.             WaltairVeerayya (Telugu) by Mythri Movie Makers

d.            Baanadariyalli (Kannada) by Sri Vaare Talkies

e.            Made in Caravan (Malayalam) by Badusha Productions

f.             Spy (Telugu) by ED Entertainments

g.            Kranti (Kannada) by Media House Studio

h.            Chandramukhi 2 (Tamil) by Lyca Productions

i.              AaroEkPrithibi (Bengali) by Eskay Movies

j.             Ayisha (Malayalam) by Cross Border Cinema

k.            Victoria – EkRahasya (Marathi) by Anand Pandit Motion Pictures

3.            IIFTC Film Tourism Award for Outstanding Location – Azerbaijan

4.            IIFTC Tourism Impact Award for Cultural Integration to Leo (Tamil) by Seven Screen Studio

5.            IIFTC Special Awards

a.            Outstanding Contribution (Hindi): Shoojit Sircar

b.            Global Indian Cinematic Icon: Ashok Amritraj

The 11th IIFTC Awards once again celebrated the unique synergy between cinema and tourism, honouring filmmakers whose work has significantly influenced global travel through the art of storytelling.

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Fast-Tracking Digital Transformation in Incentive Management with Incentivate

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Introduction: The Urgency for Digital Transformation in Incentive Management

Digital transformation has become essential for organizations striving to stay competitive. From streamlining workflows to making data-driven decisions, digital transformation can help companies maximize productivity and meet ever-evolving market demands. In sales incentive management, this transformation is critical as businesses look for ways to improve efficiency, reduce errors, and maintain compliance. Incentivate is leading this shift, offering an automated solution designed to revolutionize the way organizations manage and process incentives.

Challenges in Traditional Incentive Management

Traditional incentive management processes are often manual, labor-intensive, and prone to human error. These methods require hours of data entry, calculations, and cross-checking, which can lead to inefficiencies and mistakes. In addition to being slow and cumbersome, manual incentive management can create several serious challenges for companies.

One of the major issues is compliance. Many organizations struggle with ensuring their incentive processes are transparent, traceable, and compliant with regulations. Manual processes increase the risk of non-compliance, which can have severe financial and reputational consequences. Errors in calculations or incomplete documentation can lead to audit risks, making the organization vulnerable to penalties and scrutiny from regulators.

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Compliance and Audit Risks

For companies in regulated industries like finance, compliance is critical. An error or oversight in incentive management can quickly become an audit risk. Regulators expect companies to maintain accurate records of all incentive calculations, allocations, and payments. Failure to meet these standards can expose companies to penalties, fines, and even legal action.

Recent cases have shown that regulators are taking compliance seriously. For instance, the Reserve Bank of India (RBI)  recently imposed fines and suspensions on companies that failed to accurately report their statutory compliances, citing issues with transparency and documentation. Internationally as well, financial firms are coming under serious scrutiny for bonus and sales compensation payments.  Companies must ensure their systems are reliable, transparent, and auditable to avoid such risks.

How Incentivate Supports Digital Transformation Goals

Incentivate is a powerful solution that helps companies overcome these challenges by digitizing and automating the entire incentive management process. With Incentivate, organizations can achieve the key goals of digital transformation: increased efficiency, reduced errors, and improved transparency.

Automation of Routine Processes

Incentivate automates many of the repetitive tasks involved in incentive management, such as data entry, calculations, and reporting. This reduces the burden on employees, allowing them to focus on higher-value tasks. Automation also minimizes the risk of human error, leading to more accurate and reliable outcomes.

Integration with Existing Systems

One of the major hurdles in digital transformation is integrating new solutions with existing systems. Incentivate is designed to work seamlessly with other enterprise tools, such as CRM, payroll, and ERP systems. This compatibility allows organizations to streamline their workflows and access data from various sources without duplication or manual intervention.

Real-Time Analytics and Reporting

Data-driven decision-making is a key aspect of digital transformation. Incentivate offers powerful analytics and reporting tools that provide real-time insights into incentive performance. This allows managers to make informed decisions quickly, adapting their strategies as needed to meet organizational goals.

Compliance and Security

Given the regulatory environment, Incentivate places a strong emphasis on compliance and security. The platform ensures all processes are documented and easily auditable, reducing the risk of regulatory issues. Incentivate’s security features protect sensitive data, ensuring the organization meets data privacy and protection standards.

The Competitive Edge: Fast Implementations and Minimal Downtime

One of Incentivate’s unique advantages is its quick implementation process. Unlike traditional systems that may take months to roll out, Incentivate can be implemented rapidly, with minimal disruption to business operations. This ensures that organizations can start seeing the benefits of digital transformation almost immediately.

Incentivate’s implementation process is streamlined and efficient, allowing companies to go live within a matter of weeks. The platform is highly configurable, enabling organizations to customize it according to their specific needs. Incentivate’s team provides hands-on support throughout the setup process, ensuring a smooth transition.

This fast implementation, combined with the platform’s intuitive design, minimizes downtime and allows employees to adapt quickly to the new system. By reducing the time and effort required for onboarding, Incentivate makes digital transformation accessible and achievable for organizations of all sizes.

The Road Ahead: How Incentivate is Innovating for the Future

Incentivate is committed to continuous improvement and innovation. The platform’s development team is always working on new features and enhancements to meet the changing needs of the industry. Future updates will focus on advanced AI-driven analytics, which will enable predictive insights and proactive decision-making.

In addition to AI, Incentivate plans to increase the platform’s configurability, giving organizations even greater control over their incentive processes. By staying ahead of industry trends and responding to client feedback, Incentivate aims to remain at the forefront of incentive management solutions.

Conclusion: Partnering for a Seamless Digital Transformation Journey

Incentivate is more than just an incentive management platform; it’s a partner in digital transformation. By automating processes, integrating with existing systems, and ensuring compliance, Incentivate helps organizations achieve their transformation goals with ease. As companies continue to navigate the challenges of a digital-first world, Incentivate is there to support them every step of the way.

For companies seeking a reliable, efficient solution to manage their incentives, Incentivate offers a clear path forward. 

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